Tweet editing is here, with live testing now active in the app

OK, let’s go…

Twitter has today launched the first stage of live testing for what is arguably the most requested social media platform addition of all time – the ability to edit a tweet after it’s posted.

As you can see in this example, edited tweets will include a note at the bottom indicating that they have been edited, while all users will be able to access the edit history of tweets by tapping the pencil icon .

Which should alleviate some concerns about the option’s potential misuse – although many people are already sounding the alarm about the possible harm that could be caused by revised tweets.

So how will this work?

Initially, Twitter says it’s launching a testing the feature with internal staff, before expanding the test pool to Twitter Blue subscribers “in the coming weeks.”

As explained by Twitter:

For this test, Tweets can be edited multiple times within 30 minutes of posting. Edited Tweets will appear with an icon, timestamp, and label so readers will know clearly that the original Tweet was edited. Tapping on the label will take viewers to the Tweet’s edit history, which includes past versions of the Tweet. »

Thus, tweet editing will not be available indefinitely, but for a limited time after publication, which matches a previous tweet editing proposal that former Twitter CEO Jack Dorsey reported in 2016.

After that, however, Dorsey and Co. poured cold water on the idea, repeatedly, essentially saying it would never happen.

But now it is. Take this bearded man.

The full edit details of the tweet are as follows:

  • Tweets will be editable within the first 30 minutes of posting. This is designed to limit users’ ability to update viral tweets retrospectively, as you won’t know how high a tweet will be in the first half hour.
  • Edits to the tweet will be publicly available through the tweet history, which lists all previous versions of the tweet and details about when the edits took place.
  • Users will be able to edit text, images and videos in a tweet, as well as alt text information
  • Although initially only launching for Twitter Blue followers, all users will eventually be able to access the option, for free.

So there it is – tweet editing, the long-awaited and much-requested savior of tweet engagement, is now here. Or at least it does, if you don’t want to pay $4.99 a month for Twitter Blue.

Incidentally, Twitter announced a 67% price increase for Twitter Blue subscriptions in July, presumably in anticipation of the influx of interest it will receive following the editing of tweets becoming an add-on option. .

This could lead to an overall increase in Blue’s earnings, which would help bolster Twitter’s coffers ahead of his court date with Elon Musk.

Really, though, overall it doesn’t look like it’s going to be the game-changer that many expect.

It’ll be a handy addition, no doubt, especially when you see that dumb typo you just made in that witty response you posted to a viral tweet. In these cases, it will be helpful, but the true impact is unlikely to be massive.

It’s going to be hyped, people are going to be excited for a few weeks. Then I guess it will just be part of the normal tweeting process.

Which Twitter would also be well aware of.

Part of Twitter’s logic for not just releasing it to all users would be this hype cycle and its ability to generate interest in Twitter Blue. Twitter says it’s keeping the testing pool small to start with so it can make sure there aren’t any issues with the system, but traditionally such testing has been done in regional markets first. specific, instead of being assigned to paying customers.

It’s quite clearly a money grab in this case – but as noted Adam Musa:

Sure, some people will – heck, some people are paying for Twitter Blue right now just so they can display their own profile picture, which they’ve saved as an NFT, as part of the hex profile NFT.

For example, just use your original photo and save five dollars per month.

There are, of course, other reasons to join Twitter Blue (not many), but the fact is that people will pay, and they will want to have first access to the option, which will then kick thumbs up to Twitter Blue.

But at the same time, there are also fears that the option will lead to problems.

Some have suggested that the ability to edit tweets will allow scammers to insert phishing links into viral tweets, or embed political messages into already amplified posts.

These same concerns would also, in theory, apply to popular posts on any social app, most of which have offered editing options for years – but on Twitter this is seen as a potential problem due to the concise nature tweets, and the ability to dramatically alter the message of a tweet with even the smallest of edits.

I don’t know if, in reality, this will be a major issue – one, because of the 30 minute time limit, as noted, but also, because once the novelty wears off, it will become commonplace pretty quickly. Really, if you were to use the edit option for bad purposes like this, you should basically plan to create a viral tweet, which you could then quickly edit – and as all social media managers know, plan a viral tweet is pretty close to impossible.

And that’s for social media managers who tweet every day. I can’t imagine scammers, who often struggle to create a cohesive email, are so capable in this regard.

But we’ll see – while Twitter also notes that the option could help “relieve some of the pressure on Tweeting, especially for people who don’t tweet as often”.

“This is one of many features we’re exploring to help people join the global conversation on their own terms.

Are you going to pay $5 a month to try it out?

Really, I would be more inclined to pay for this service:

Anyway, editing tweets is here. Rejoice, cringe or grab pearls as you see fit.

. The edition of the tweets is there with the tests live now active in the app

. Tweet editing live testing active app

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