It can’t be a whole lot of fun being at Twitter HQ this week – and dad joking aside, new Twit chief Elon Musk is apparently portraying himself as a workhorse looking to test employees’ dedication to the company, their skills and work ethic. out the door.
Musk officially disbanded Twitter’s board and took over as sole director or CEO or whatever he wants to call it starting Monday. But his tenure really began on Thursday evening, and reports emerged from inside the company’s offices that long hours were being demanded, especially of engineers.
As CNBC reports, Musk brought in a team of people from Tesla and his other companies, including Software Development Manager Ashok Elluswamy, Autopilot Engineering Manager, and TeslaBot Senior Software Engineering Manager Milan Kovac. Maha Virduhagiri; and Pete Scheutzow, a senior personnel technical program manager. And he would turn to these loyal lieutenants to help him figure out what works on Twitter — and who works the hardest — and decide who gets the boot.
Even though Tesla engineers aren’t working in the same coding languages or on projects like Twitter’s backend, they are doing code reviews, as some anonymous Twitter employees tell CNBC.
Teams of engineers were reportedly assigned large, fast-paced coding projects over the weekend, called sprints, as Business Insider reported. Some of those workers told The New York Times that they had been sleeping in the office for the past few days. And a project to overhaul Twitter’s verification system, making blue checkmarks subscription-based, has been given a November 7 deadline with the threat of layoff threatening that team if they can’t meet the deadline. .
Rumors that Musk was planning a massive layoff ahead of a stock vesting date that was today, November 1, do not appear to have been true, although a group of high-level executives appear to have been expelled or resigned since Friday. These include Sarah Personette, Twitter’s Chief Customer Officer, who has worked directly with advertisers and who
that she had resigned and lost her access to work on Monday evening.
While uncertain how many there would be, I spent my last few days at the company continuing that commitment. And I want everyone to know I do believe the new administration understands the importance of holding up the standards of GARM.— Sarah Personette (@SEP) November 1, 2022
On Monday, according to the Times, the city of San Francisco said it had received no notice of mass layoffs at the company — notice that would be required under the US Worker Adjustment and Retraining Act. . The Washington Post reported Monday, via a person familiar with the internal talks, that an initial round of layoffs could affect about 25% of Twitter’s workforce.
Meanwhile, Musk apparently set up a war room at Twitter headquarters late last week before heading to New York to meet with advertisers on Monday. The transition team, so to speak, would already be referred to by Twitter’s base, according to the Times, as “Elon’s morons,” consisting of Sriram Krishnan, the former Twitter product manager who is now a partner in the investment company Andreessen Horowitz; venture capitalist David Sacks; Jared Birchall, “the head of Mr. Musk’s family office”; Alex Spiro, his personal attorney; and Jason Calacanis, an angel investor and podcaster who notably tweeted at Musk “Coach me!” a few months ago when talk started about Musk looking for a new Twitter CEO.
In cheerleading mode and having flown with Musk in New York, Calacanis tweeted on Monday, “Having a very productive day meeting with the marketing and advertising community here in New York…So many great ideas on how to increase joy on the platform!”
Calacanis, who founded the partly subscription-based newsletter company Inside.com, appears to have been tasked with selling the idea that verified checkmarks should be subscription-based as a new revenue stream for Twitter. – or it was his idea. The Verge reported on Monday that $20/month was the floating number, but after an uproar on Twitter, including from author Stephen King, Musk appeared to hedge and said “How about $8?”
The Verge reports today that the subscription service will give users “priority in replies, mentions and search, which Musk says is “essential to defeating spam/scam,” “half as much ads,” plus verified checkmarks and the ability to post longer videos. An existing Twitter Blue service that costs $4.99 per month offers some of these benefits, but was not tied to the verified users program.
Calacanis tweeted today: “For anyone wondering why anyone would pay for Twitter Blue/Verified, this will be a collection of AWESOME features, on top of the blue tick.” He added, “Twitter will always have a free option, but the paid option will be well worth your consideration!”
It feels like it’s only a matter of time before Twitter, as a global “public square” with huge potential for abuse by foreign actors, once again falls under the control of US lawmakers. and/or the European Union. There are already rumors that Twitter could be breaking US laws governing whether users in sanctioned countries can pay for such services – and Congress is always happy to get pissed off about how social media is a threat to everything. .
As Bay Area News Group explains, two of Twitter’s biggest investors are a Saudi prince and the Qatar Investment Authority — and President Biden suggested two weeks ago that Musk’s buyout deal could come under scrutiny. national security review. The discussion was partly prompted by Musk threatening to cut off Starlink’s internet access to Ukraine.
Previously: Twitter will charge a $20/month subscription for blue checkmarks; Musk asks users about the return of the vine
. Musk declared demand from shifts work hours class first week on Twitter put place a room war buddies for lead transition